![]() One WIRED staffer who used GoodCrush in college reported they and their best friend “spent a full semester fucking with another friend through this service.” But Secret Crush will likely be great for engagement purposes. You could easily prank or even bully someone by adding them to your crush list under false pretenses. It’s not hard to imagine how Secret Crush could go wrong. The dating site GoodCrush, first launched at Princeton University in 2007, also had a nearly identical premise. One of Facebook’s oldest social media competitors, Friendster, introduced a similar feature way back in 2012. Other modern dating apps haven’t tried it, but that doesn’t exactly mean Secret Crush is innovative. If you don’t already have a Dating profile, you can’t receive Secret Crush notifications. The feature will be available only in countries where Facebook has rolled out its Dating service, including Colombia, Canada, Thailand, Argentina, and Mexico, as well as 14 new countries in Asia and South America introduced today. The object of their affection is then left to wonder who may have a crush on them, with no way to find out. If the feelings are only one-sided, the unrequited lover’s identity remains secret. If someone adds you to their Secret Crush list, Facebook will send you a notification saying “A friend added you as a secret crush.” If you then pick the same person for your list, Facebook will match you together and reveal your names. ![]() Think of it like matching on Tinder or Bumble, except you get to hand-pick the specific friends you want to date ahead of time, instead of hoping their profiles show up in the queue. To be announced today at the social network’s annual F8 developer conference, Secret Crush will allow Facebook Dating users to select up to nine friends they want to express interest in. Facebook is channeling its earliest days as a hot-or-not website for college students with a new feature called Secret Crush.
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